The #1 factor driving customer loyalty is the sales experience. When 5,000 customers were surveyed by CEB, they indicated that the sales experience impacted their loyalty by 53%, a higher percentage than product and service delivery, company and brand impact, and even value-to-price ratio.
This e-book shows you how to transform your sales organization to deliver an amazing customer experience by adopting modern sales productivity technologies. It describes these tools and how the value of an integrated platform can help your salespeople increase customer loyalty. When your sales team is equipped with the right tools, they can stay focused, win faster, and build trust in this cloud-first, mobile-first world.