Spending on social media is expected to double to 25% of marketing budgets by 2020? Yet, nearly half of digital marketers say they can’t prove the bottom-line impact of social media on their businesses.

Now is the time to upgrade your social media marketing strategy and prove the value of your social media marketing efforts. Read this eBook to find out how to ramp up your social ROI and learn how to:

• Streamline content creation and planning across departments.
• Create a more seamless customer experience across marketing and customer service.
• Identify and measure key metrics that will demonstrate social ROI.
• Improve your brand authenticity by leveraging user-generated content.