pp1111 Crowded Marketplace cover - Stand Out in a Crowded Marketplace

Stand Out in a Crowded Marketplace


The world we live in is constantly changing and the fact that today we have unlimited access to enormous amounts of information in just a few seconds is effecting business as we know it. New ideas and new business opportunities show up continuously nowadays more than ever and markets around the world are merging one with another creating one big crowded marketplace. So what should enterprises do in order to adapt to this new reality? And how can businesses stand out in a crowded marketplace? Here are some useful tips that can make your company distinct.

Find your Niche

The first thing a company should do in order to stand out, is understand the part of the market it has to address. In other words companies should focus on where their products and services find the most advocates, have greater brand awareness, and can generate the most potential sales. By identifying and targeting your niche market companies can develop in a “small” and “safe” environment gaining important attributes that can be useful in further development. After all thinking big is the right attitude but starting small is the best beginning when it comes to business.

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Create New Content

Another way to help your enterprise differentiate from your rivals and gain a bigger market share is by creating new content. Times are moving fast and everyday they are moving faster and your audience is constantly getting exposed to more and more content. The only way to adapt and stay ahead of these times is by continuously generating new, interesting and eye-catching content that communicates your brands elements. Play the game smarter than your competitors and gain points in the eyes of your audience from the smallest things.

Go Big & Bold

Don’t be afraid to try new things. You can’t expect different results by following the same actions. Go Big & Bold. Give people that don’t know you something to remember you for, give people the do know you something to talk about and give your competitors something to be jealous about. The key to standing out in a room full of people is being different and you shouldn’t be scared of drawing attention but instead you should make it your top priority.

Get Personal

People have the need of feeling special. We all enjoy attention and we all want to be treated with uniqueness more than anything else. Take advantage of this human need in order to help your company grow. Offer personalised services and pay attention to what your customers say among with their satisfaction. Once you have created a special bond with your clients, loyalty will follow and customers will prefer you instead of others.

Create A Mystery

Solving problems is part of our purpose as humans. When people find themselves facing a riddle they automatically jump in a state of mind that makes them want to find the solution. Take advantage of this human psychology “glitch” and invest in human curiosity creating a myth around your brand. Keep your audience interested giving them something to wait for and something to be curious about.