While convenient for the consumer, this hyper connectivity can be complicated for retailers. Before, most retailers’ processes were siloed into systems of record, such as POS, e-commerce, inventory, supply chain, and merchandising. Now, businesses must integrate these into a single system of engagement to provide a better customer experience. Implementing a cloud-based solution that incorporates a 360-degree view of the customer accomplishes this and enables retailers to engage with shoppers anytime and anywhere. This, in turn, helps remove the barriers to buying, giving customers a clear path to purchase.