The much-hyped turf war between chief information officers and chief marketing officers is dead – if it even ever existed.
It's certainly true that there's a pretty big turf for them to battle over, as illustrated by the $50 billion+ that marketers spend on Big Data.
This Forbes article examines why the CMO vs. CIO contest is a competition without winners – and what it means for a growing number of organizations.
Fill out the form to read the article now.