The Digital Mindset of Chief Marketing Officers in Southeast Asia

1 2 - The Digital Mindset of Chief Marketing Officers in Southeast Asia

A Tech Research Asia Report
Commissioned by Sitecore

Responding to digital disruption in Southeast Asia

Digital disruption is happening across the globe — and Southeast Asia is no exception. Spanning industries and crossing borders, the question in Southeast Asia is no longer should you invest in digital technologies and strategies, but when, where, and how much? Some companies are in the early transitional stages while others are investing to upgrade capabilities they instituted long ago.

Commissioned by Sitecore, Tech Research Asia (TRA) surveyed 200 Chief Marketing Officers (CMOs) in four countries — Indonesia, Malaysia, Singapore, and Thailand — to understand how CMOs in Southeast Asia are responding to digital disruption.

The report provides strategic insight for marketing leaders, covering:

Southeast Asian CMOs' digital goals, priorities, and challenges
Where organisations are in their digital transformation journey
Case study snapshots of successful digital transformation from across Asia Pacific
Digital transformation recommendations

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