The Essential Guide to Protecting Your AD Spend from Invalid Traffic

Screenshot 2019 08 30 oracle data cloud guide to invalid traffic pdf - The Essential Guide to Protecting Your AD Spend from Invalid Traffic

Fraud accounted for nearly $6.5B in wasted ad spend for advertisers in 2017 alone. But, did you know that not all invalid traffic (IVT) is fraud. Learn more about IVT, and what you can do to keep your campaigns protected.

Download The Essential Guide to Protecting Your Ad Spend from Invalid Traffic to learn:

The different types of invalid traffic, and what that means to you
Why advertisers and publishers should care about IVT
What the industry is doing to help
How you can protect your ad spend

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