Brands must engage their customers with personalized and dynamic experiences via an ever-growing array of digital touchpoints, while maintaining a secure and compliant environment. Web content management systems must evolve to meet the needs of the diverse teams involved.
This Q&A gives expert advice from the VP of Content and Digital Media Technologies at IDC regarding:
- The biggest trend or disruptor in the content management space today
- How to anticipate content management evolving in response to growing omni-channel requirements
- What a next-generation content management solution looks like
- What marketing and IT leaders need to ask of their vendors to ensure their investments can meet connected experience needs