The Evolution of Content Management: Omni-Channel Experience Delivery

Brands must engage their customers with personalized and dynamic experiences via an ever-growing array of digital touchpoints, while maintaining a secure and compliant environment. Web content management systems must evolve to meet the needs of the diverse teams involved.

This Q&A gives expert advice from the VP of Content and Digital Media Technologies at IDC regarding:

  • The biggest trend or disruptor in the content management space today
  • How to anticipate content management evolving in response to growing omni-channel requirements
  • What a next-generation content management solution looks like
  • What marketing and IT leaders need to ask of their vendors to ensure their investments can meet connected experience needs

w ado438 - The Evolution of Content Management: Omni-Channel Experience Delivery

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