The Marketer's AI Glossary

Artificial intelligence (AI) — with its complexity and reach — can conjure scary thoughts. But AI is nothing for marketers to fear.

In fact, marketers who harness its full potential stand much to gain. It’s just a matter of knowing when and where to do so for greatest effect.

Dive in and explore:

  • AI defined
  • Examples of AI in use and what AI is not
  • New ways of engaging consumers
  • Smarter marketing with AI
This handy guide was designed to take the guesswork out of AI, and how it can be applied within your marketing organization — today and tomorrow.

w msf317 - The Marketer's AI Glossary

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