How to build relationships with your customers to find out what they care about

Customers are at the center of your brand's universe, and you must build trust with them to stay in their orbit. You want your customers to trust you enough that they feel comfortable telling you more about themselves — their buying journey, their pain points, and their experiences with your products.

From launching new products to building out marketing campaigns, savvy marketers build plans around these concrete customer insights.

Customer insights meld market research with shopper behavior and customer sentiment around your brand, offering a lens into what makes the buyer react a certain way, what motivates them, and what aspects of your brand or products are resonating in the market.

In this guide, you'll find strategies on how to:

• Forge direct relationships with your customers to learn what they care about
• Leverage reviews and other online content to mine customer sentiment about your brand and products
• Identify new business opportunities, change perceptions, and foster brand advocacy