‘Statistics that show the number of smartphone users, volume of apps downloaded, and the value of mobile transactions are rising so quickly that they would be out-of-date before this report is published. It is sufficient to note that with very few exceptions, the mobile customer is relevant to every organisation, in every vertical market, in every geography of the world.

The rapidly decreasing cost of mobile bandwidth, coupled with the huge improvements in mobile networks means that businesses can be ambitious in what they are attempting within this channel, having an opportunity to build presence and functionality in an area that is growing rapidly.’