The Value of Search for Building Brand Perception

Search influences decisions at every stage of the consumer’s decision journey. Knowing how consumers utilize search from initial consideration to experience with a product or service can help you be there with the right message at the right time.

This eBook covers:

  • Capture customer attention without a single click
  • Branded ads in category searches improve brand awareness, market leadership, and purchase intent
  • The data to help you take action
Here’s your to-do list to build brand awareness and engage more customers.

w msf318 - The Value of Search for Building Brand Perception

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