The Video Strategy Workbook
In 9 steps, it’s easier than you think.
Everything worth having…isn’t worth fighting for? It’s true—some things, like even the most impressive video marketing strategies, don’t have to be a full-blown challenge.
The Video Strategy Workbook will take you, step by step, through the process of creating a real, live video strategy that you can start implementing right away.
Here’s what you’ll work on:
- Establishing Your Goals for Video
- Identifying Your Content Needs
- Pinpointing the Opportunity for Video
- Building Campaign Rules of Thumb
- Crafting a Distribution Plan
- Transferring Your Brand to Video
- Setting Guidelines for Viewer Behavior
- Organizing Your Team
- Measuring Video Success
