You Are Losing Online Shoppers Every Day

$4.6 trillion dollars

Go ahead, try and wrap your brain around that dollar amount. No, that’s not the current spending of the U.S. government. That number, by comparison, is a mere $4.096 trillion.

Go ahead, guess again. Did you get it? $4.6 trillion is the amount of sales that were left in shopping carts in 2016, up from $4.2 trillion in 2013.

As a consumer-focused organization, building programs that maximize your customers’ every interaction—both digital and in-store—is likely one of your greatest challenges and pain points. Digital and mobile are here to stay, woven into the fabric of how we shop, compare, buy, share, and even live. According to a recent Cisco study, 80 percent of people use digital means when shopping. Of those shoppers, PwC found 44 percent use mobile technology to research products, 38 percent compare prices with competitors, and 37 percent to purchase.

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