This whitepaper explores the 'need for speed' within the insurance market and how an increased speed of change across all industries is demanding a new approach to delighting customers and growing revenue. This new approach involves the adoption of a digitally matured operating model, referred to as 'insurance as a platform' – a digital evolution of the traditional insurance 'platform' model pioneered by the likes of Lloyd's of London. By treating and packaging the organization as a discrete set of capabilities and processes, this approach enables internal and external parties to access and reuse components appropriately. This new model has the potential to grow revenue via more effective collaboration and the integration of innovative partners and improve operational efficiency through reuse and productivity increases of up to 300%. We will describe from a technology perspective how to start adopting this new model using an API-led approach to connectivity and the importance that new IT operating model plays in implementing it.