Like other communications or media industries, MSOs in all markets face a dynamic and extremely competitive market. End users expect the freedom to extend their fixed access broadband service to a nomadic environment. Growth in smartphones and tablets together with the rise in applications such as streaming, computing, storage, gaming, and communicating continue to drive the need for anywhere, anytime connectivity. In fact, surveys have shown that while a majority of Wi-Fi usage is at home and work, end users everywhere use Wi-Fi in public places. As a result, there has been a significant growth in Wi-Fi traffic driven by Wi-Fi enabled devices, especially tablets and smartphones. Globally, Wi-Fi carries over 70 percent of the traffic generated by handsets1 and it is estimated that only four percent of smartphone data volume is consumed when on the move in places where there is no Wi-Fi coverage.