Writing with Feeling
A Guide to Emotive Language for More Effective Content
Content that uses emotive language performs nearly twice as well as purely factual content. And when brands use emotional appeal to create a connection with customers, it separates them from their competitors and fosters greater brand loyalty.
In our new guide, we explore how to build a connection with your audience and motivate action using emotive content.
You’ll learn:
- How emotive language influences consumers
- Why emotions matter and how they’re related to each other
- Four steps to create a connection that motivates action
