Every hiring manager's job is to hire the best candidate. Often, they'll look at what the team needs and go forth to search for a mystical unicorn. Someone who can write clean code, build networks, design amazing layouts and is a pleasure to be around.

While hiring managers waste time looking for the 'perfect' candidate, they miss out on amazing future employees because they have a perceived skills gap.

Unicorns don't exist—in horse or human form. It’d be fantastic to have someone on your team who has a background in UX, can design, code and write stellar copy. But the chances of finding someone who does all those things well is slim.

Great employees are made, not found. You can teach the right candidate the skills they need to succeed.