Your Crowdfunding Campaign Playbook
We’ve gathered best practices from our customer’s most successful crowdfunding and peer-to-peer fundraising campaigns to create a comprehensive playbook you can follow to develop an effective program.
This playbook includes expert advice and examples of how your organization can raise more money and expand your donor base. In addition, it covers how to set up your campaign, which method is right for you, creative ways to use crowdfunding or peer-to-peer fundraising and much more. Crowdfunding has never been more popular, but even though it’s a favorite fundraising strategy for organizations of all kinds, your nonprofit may not be making the most of your campaigns.
1. START WITH A PLAN – A fundraising goal and timeline sets the vision and need for your campaign. Before you begin planning, it is important to consider what will work best for your nonprofit. We find that many nonprofits are not sure whether to use traditional crowdfunding or peer to-peer fundraising.
2. RECRUIT – The secret to any great crowdfunding campaign is establishing a base of volunteer fundraisers. These are people who are enthusiastic and who have already showed dedication to your cause either through donating, volunteering or participating at your events.
3. MOTIVATE – Once you’ve launched your campaign, mobilizing your fundraisers is the key to boosting awareness and driving results.
4. THANK – With crowdfunding and peer-to-peer fundraising, your organization can look forward to acquiring new donors.
5. REFLECT – You always want to be learning and evolving your fundraising and engagement strategies.
