Marketers are taking their tech stacks very seriously in 2018, seeing them as a competitive advantage and purchasing more than one tool in order to remain relevant to their customers. Today, the omnichannel marketing experience requires it. This report combines survey data from hundreds of companies — 55% of whom plan to spend over $10,000 on marketing tech in 2018 — to reveal the marketing technologies brands plan to buy this year, and when they plan to buy them.

One thing marketers are taking very seriously in 2018 is marketing technology stack investment. These tech stacks are seen as a competitive advantage, and marketers are purchasing more than one tool in order to remain relevant to their customers. Today, the omnichannel marketing experience requires it. This report combines survey data from hundreds of companies — 55% of whom plan to spend over $10,000 on marketing tech in 2018 — to reveal the marketing technologies brands plan to buy this year, and when they plan to buy them.

Download the full report to learn:

Why the next 3 months are essential for keeping up with the pace of marketing technology

What tools you need to be adding to your tech stack to keep up with industry trends and your competitors

Where marketers expect to see the highest ROI for their tech investment

And more!

CMOs are working hard to make the tech stack look easy. This is the year they’re bulking up, completely filling out their marketing tech stacks. This report will uncover whether or not you're on track, or need to make adjustments to your marketing strategy for 2018 and beyond.

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