In our annual trends report, we ask experts from the industry, the media and our own team what marketers should look for in the coming year. We asked them about the role of artificial intelligence, how techniques like user-generated content and mining unstructured data will develop, and how retailers can leverage these options in their online programs and physical stores. They shared some great ideas, but the overarching theme was that there will be increased pressure to build a deeper relationship with the customer – it’s the only chance retailers have of fending off competition from companies like Amazon.

What you’ll learn:
· Why batch-and-blast email is losing its effectiveness and the email techniques to replace it.
· How techniques like user-generated content and the mining of unstructured data can boost email effectiveness.
· What artificial intelligence is offering today – and what it could offer years from now.
· How omnichannel merchants can leverage physical locations as part of their online strategy.

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