Pay-tv and streaming services subscribers are revisiting digital entertainment budgets that ballooned in the aftermath of the global pandemic and are developing strategies to better control investments in content, online gaming and other digital experiences.

This shift is leading a growing number of subscribers to cost-effectively enjoy content to their hearts' delight while dynamically churning in and out of streaming services. Content service providers — especially those with subscription video on demand (SVOD) business models — have taken a hit on margins as they allocate resources to win back customers they had once engaged. In response, industry executives are bolstering their offerings by improving their ability to put the right content in front of the right viewers at the right time. 

BizTechReports caught up with Jon Kirchner, CEO of Xperi to discuss the challenges and opportunities facing over-the-top and Pay TV providers as consumer behaviors evolve.  

Here is an excerpt of what he had to say. 
 

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