The benefits of Account-based Marketing are clear, so what’s holding B2B professionals back?

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

Download ZoomInfo’s latest eBook to learn about the three most common mistakes organizations make while executing an ABM program, including:

• Poor account selection process
• Inadequate contact inventory within universe
• Wasteful technology and service spending 

 

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