So, you’re thinking about implementing ABM?

NEWSFLASH: Account-based marketing is back and more popular than ever! Despite rampant success stories, far too often, we see sales and marketing teams fall into common traps that derail programs before campaigns even kick-off.

Download ZoomInfo’s latest eBook to learn how to avoid the following critical errors associated with ABM strategies:

• Poor account selection processes
• Inadequate contact inventory within universe
• Wasteful technology & services spending

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