Want to know why most B2B organizations often get sales enablement wrong (hint: it’s not all about sales) and what you could be doing to get it right?

In this eBook from Bloomfire and MarketingProfs, 3 Phases of Value Driving Sales Enablement, you’ll discover a three-step framework to help you empower marketing, equip your sales team and build strong customer engagement.

• Empowering marketing to help prospects facilitate the process of discovery
• Equipping sales with real-time intelligence to deliver highly relevant expertise
• Building customer engagement through social communities and self-service portals

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