Learn how to create the content, webinars, and experiences that your buyers crave.

Your buyers have options, and they are in the driver's seat. How do you become their beacon – the one they instinctively turn to for answers, insights, and solutions?

In this session with Emma Moorman, Director of Product Management at Informa Tech, you will learn:

• Strategies for creating irresistible content that captivates your buyers
• The importance of buyer-level insights to understand the voice of the customer
• Tips to enrich personalization and exceed expectations
• Steps to establish your brand as the go-to expert

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