Entering a new demand gen position in a volatile market is nerve-wracking. All eyes are on you to make an impact — fast.

That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how.

Download ZoomInfo’s eBook to follow four data-driven steps to drive successful B2B demand generation, including how to: 

• Nail down your ideal customer profile (ICP)
• Leverage intent data
• Personalize messages to your priority accounts
• Review, report, and iterate

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