In this book we describe best practices honed through 13 years of experience and partnership with some of the leading technology companies in the world.

Your existing customers are the lifeblood of your business and the revenue that they provide is your most profitable. Why not take advantage of some proven techniques for maximizing this critical revenue stream?

This eBook covers best practices that will give you insight into three key areas:

·       Data management & renewal opportunity generation

·       Sales strategy & execution

·       Continuing the renewal cycle

We hope you enjoy this book!

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