As a franchise, you know how important it is to provide your franchisees with the marketing tools they need to be successful.

When it comes to helping franchisees build their business on a local level, few tools can match the power of email marketing. Discover easy-to-follow advice for putting your program into action to help your franchise succeed. This guide walks through a 5-point checklist to help you measure the success of your email marketing strategy.

1. Local Reach
2. Brand Control
3. List-Building Tools
4. Localized Reporting
5. Support and Coaching

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