5 Ways Nonprofits Can Use Instagram for Fundraising
Learn how nonprofits are using social media best practices to reach new donors and strengthen their fundraising campaigns.
DID YOU KNOW?
On Instagram, your nonprofit organization can tell your story, build awareness, raise donations and engage donors. Also, 1 out of 3 web users have an Instagram account!
TOP 5 WAYS TO ENGAGE DONORS:
- Include text to donate instructions within photos, videos and captions
- Give shout outs to influencers by tagging them in posts
- Create a toolbox of photos and short videos for your volunteers to share
- Encourage participants to include your @username or #hashtag
- Have your Executive Director record a short thank you video
- Bonus: Link to video testimonials and behind-the-scenes images and videos
TIP!
- Instagram Stories allow your nonprofit to post photos or videos that demonstrate the impact your followers can make. It’s a great way to share ‘in the moment’ stories about your organization.
Download our 5 Ways Nonprofits can use Instagram for Fundraising for even more stats and great information!
