As demand for professional software is growing, the competition among the software developers and vendors is growing too.

The business environment is changing very fast. Getting your software or digital offering in front of potential buyers in the right audience and beating the competition has become one of the main challenges in this industry.

This guide includes:

• Customer engagement and retention
• Alignment with sales – lead generation
• Email marketing and marketing automation
• Content markting – captivate audience development
• Use Search Engine Optimization to your advantage 
• Establish your brand name across all digital channels

Over the years, GloablRisk Community has picked up the best practices in marketing for software vendors. Don't miss out on these tips.

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