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Billions of dollars are being poured into the cybersecurity market, and the risks of cyberattacks are well-documented. But IT leaders still need to make a compelling argument to carve out the necessary piece of their organizations’ budgets for cybersecurity investment.

Demonstrating how cybersecurity impacts the bottom line can help IT leaders make a compelling argument to the C-suite, but painting that picture isn’t always easy. “Cybersecurity spending can be particularly tricky because it is — generally and hopefully — preventative rather than reactionary. It’s a different conversation than, say, productivity software where you can perhaps measure value more immediately,” says David Weisong, CIO of energy consulting firm Energy Solutions.

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