7 Deadly Sins of Pharma Targeting
-A Synygy perspective
Overview
Targets that are smartly identified and prioritized are a key ingredient of the pharmaceutical commercial sales process. In a time when much of the pharma industry tries to cope with transformational change, companies that reinvent their business approach will separate themselves from the crowd and gain competitive advantage.
This whitepaper discusses seven common mistakes to avoid when targeting, and guidelines to help create an agile process that enables commercial sales organizations to think differently about their customers.
