A recent PricingBrew study shows that – while 47% of the companies surveyed used pricing technology to outpace their competition – 53% did not.
- Why aren’t these companies using pricing technology?
- What are the factors that have been holding them back?
- What do the technology users know that others may not?
It seems that the holdout companies are being held back by perspectives and views that may have been accurate just a few years ago, but have since been nullified by technological evolution and advancement.
Download this new PricingBrew report to learn about 7 common and costly myths that keep holdout companies from improving their pricing performance and gain a competitive advantage.