To help deliver the content sales demands, many companies turn to cloud-based storage solutions like Dropbox and Google Drive. However, these solutions are often lacking critical features.

Sales enablement platforms go way beyond simply storing files in the cloud and making them available for search. What’s more, many marketers don’t even know that these purpose-built solutions exist to drive the sales enablement process. Best-in-class sales enablement platforms provide sales teams with ready access to proven, customizable, and engaging content that captures buyer interest. These solutions can also generate insights that help marketers understand what’s working (and what isn’t) to create higher-performing content. And, yes, they provide the highest degree of control, security, and delivery options that help create smarter workflows, protect your company’s content assets, and accelerate sales.

Let’s take a closer look at why you should consider purpose-built sales enablement platforms over stop-gap solutions like Dropbox.

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