4 Rules For Developing Your Brand’s Cross-Device Strategy
Your customer’s path to purchase is a winding road across multiple devices. If you can’t follow her path, how can you reach her when and where it counts?
In today’s multi-screen world, 80% of consumers bounce between devices and 40% of online transactions involve multiple devices along the way. Brands that lack a cross-device strategy risk lost sales, wasted marketing spend and poor user experiences.
