Discover how to move from transaction based to personalisation based customer interactions
Customers' needs continue to change, and insurers are under increasing pressure to offer a seamless digital experience across the customer journey — from pre-purchase to policy closure. At the same time, operating in an omnichannel environment has many brands struggling with a content crisis, which is exacerbated by the sprawl of marketing technologies intended to address their fast-growing content requirements.
Read this infobrief to learn how you can build transparency and trust with your customers and gain insights on:
- Key technology themes and trends in insurance
- Mapping the digitised customer journey of the insurance buyer
- Why hyper-personalised, experience-led engagement is critical
Fill in the form to download the infobrief “Transform digital experience for insurance in ANZ”.