Learn how a new breed of technologies is emerging — second-generation digital analysis applications — within the web analytics, customer experience management, and testing and optimization sectors.

These applications and platforms bridge the gap between basic reporting solutions and the type of “big iron” business and customer intelligence solutions commonly found in the offline enterprise. By moving beyond data for data’s sake into the realm of statistical models and data for analysis sake, these vendors’ customers are pushing the limits of what is possible in digital channels and creating a competitive advantage in the process.

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