Open Enrollment, Reimagined
Want your people to pay more attention to Open Enrollment? Think like a marketer.
Our Guide to Open Enrollment Communications covers 7 ways you can think like a marketer to create an engaging, understandable, and compelling experience for your people. It includes:
- Tips for developing communications your people will actually open, read, and understand
- Borrowing cardinal rules from consumer marketers and making them work for you
- Setting goals, strategy, and measuring ROI for this year’s Open Enrollment
