Affiliate is moving beyond traditional last-click partners (loyalty and coupon, for example) to content partners because content drives incremental traffic to brand sites AND converts them while protecting margin.

To say the swell in content partner performance in a­ffiliate marketing is a trend, doesn’t even come close to the truth. It’s been a steady rise for content partners—so much so that working with content partners and influencers has become the number one to-do on many CMO’s checklist.

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