‘Lithium’s year-old SMMS is reflective of the vendor’s community- and customer-support roots, as demonstrated by its strong response management and suggested response capabilities.’
– Forrester
Enterprises have matured in their use of social media, according to ‘The Forrester Wave: Social Media Management Solutions’ report. Marketers actively embrace it, as do other business units such as customer service, product, sales, and HR.
So what does it take to meet the needs of today’s enterprise brands? Vendors in this report were evaluated based on a number of criteria across three main categories: Current Offering, Strategy, and Market Presence.
Lithium earned the highest or joint highest score among the companies Forrester invited to participate, in the following areas:
- Response
- Content
- Partnerships
- Pricing transparency
- Target market
- Revenue growth
See why Lithium was named a leader, and learn how to make the right choice on a Social Media Management solution for your brand.
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