Stimulate your thinking and help your social intelligence planning by reading this 5-step plan to optimize your Customer-to-Business (C2B) strategy.

Industry analyst and thought leader Esteban Kolsky interviewed top brands including Coca-Cola, Kraft, Taco-Bell, Hewlett-Packard and others to get their perspective on how companies are using social intelligence today and how things will change in the future. The result of his work is a blueprint for how to operationalize the use of social intelligence throughout your organization.

You will learn how to:

• Drive organization and culture change, within business functions and up to executives
• Put the right technology in place to support an enterprise wide approach to social intelligence
• Build a social media P&L and use it to manage your business

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