A Blueprint for B2B Design
Operationalizing design is hard. Here’s how to make it happen.
Over the course of the past 6 years, we here at SketchDeck have worked with hundreds of marketing and B2B design teams, including: Remy Cointreau, Okta, SAP and Instacart. We've helped organizations not only overcome business-to-business marketing design challenges, but transition to more design-centric cultures.
Why? Because good design helps you grow!
In this eBook we'll distill our experience down into three key topics:
- How B2B design expectations are changing
- The design challenges B2B companies are facing, and how to overcome them
- How to strategically deliver great design throughout your organization
Finally, we take these insights and offer a detailed 6-step organizational strategy covering:
- How to assess your design needs
- Flexible brand systems
- Independent design teams
- Clear design metrics and objectives
- Design-centric culture
- Design scalability
