Social media spending will rise by 62% in the next five years, yet 44% of executives are concerned about social media ROI. How can you close the gap and maximize returns?

Meltwater has sponsored research by Harvard Business Review Analytic Services to further examine how brands can ensure their social media investments deliver results.

Through interviews with brand leaders and social media experts, this report shares effective strategies to optimize the use of social media tools, resources, and capabilities across the entire marketing spectrum.

You'll learn:

• How to expand brand awareness and brand-building activities on social media
• Strategies for diving deeper into social media’s capabilities in both research and direct customer engagement
• How to use data and analytics to both understand customers and measure social media impact and performance gaps

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