In Part 1 of our deep dive into business analytics (BA), we looked at the growing volume and complexity of data generated by businesses today, and how the limitations of traditional data management systems are preventing companies from effectively leveraging their data.

Now, our attention focuses on how to unlock business value by unleashing your data lake’s reservoir of rich data to fuel impactful decision making across your organization, including:

• The business imperative to drive value from data
• Shifting the mindset from traditional business intelligence to future-focused business analytics
• Navigating the new analytics landscape

The world of data crunching has moved beyond backward-looking Business Intelligence to forward-leaping Business Analytics. Going forward, taking actionable insights from predictive measures will largely determine who sinks and who swims.

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