How can any brand selling through retailers hope to compete in the crowded online environment of e-commerce, and make any discernible impact on sales?

At times, it can feel like an insurmountable challenge filled with enterprise-level Goliaths standing in your way. Or, at the minimum, another task to add to an already overflowing to-do list.

Ratings and reviews give consumers the confidence to purchase. It is often the last thing a shopper reads before making a purchase decision, making it the perfect opportunity for your brand to influence shoppers.

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