For any organization active on social media, it is imperative that they use a Social Relationship Platform (SRP) that meets all their needs. Finding the best enterprise SRP that works across your entire organization can be challenging.

When assessing a SRP, make sure your decision is based on the long-term needs of your organization. This buyer’s guide provides a framework to help you make a solid and confident investment that will meet the expanding social media needs of your organization.

This guide will help you:

• Evaluate social relationship platforms based on the needs of your organization in the long term
• Give you a better understanding of how your organization’s social needs map to what a social relationship platform offers
• Understand the current capabilities of social relationship platforms

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