Achieving Unified Commerce in the Data-Driven Retail Industry

As a retailer, you've noticed how quickly your customers move across a strip mall, through your store, or even just through the check-out line; and their speed increases ten-fold online. Everyone is in a rush to get to the next place or check-off the next item on their to-do list so they can make the most of every precious minute of their day. They are moving quickly, fluidly, and with meticulous calculation.

Incidentally, the speed at which your customers move through your store is directly indicative of the speed at which the retail industry is moving as a whole. Within a matter of years, retail has gone from single channel commerce to multi-channel commerce to omni-channel commerce, and now to a new and even more effective platform called unified commerce. Unified commerce takes all aspects of omni-channel commerce and fuses them into one streamlined flow – everything runs from the same source, and all data is connected to that source so that useful business decisions can be made with full awareness of consumer trends.

This new retail business model offers an unparalleled personalized shopping experience to customers that is so effective that 78% of retailers intend to implement it. Sounds great, right? Well, there's one problem: most retailers are behind! And the difficulty of converting databases to a unified commerce model is one of the main reasons so many companies struggle to make the change. This white paper is dedicated to pinpointing the top three data challenges today's retailers face in switching to unified commerce, and how Datavail's managed services can enable you to overcome them and thrive.

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