Examining the link between analytics and company performance brings up a key question: How do you measure and quantify analytics capability?

This report from The International Institute for Analytics (IIA) explores the very evidence of this link in today’s top companies.

In this report on analytics & company performance:

• A review of the five stages of analytics maturity and summary of previous research on the topic.
• A complete walk through of the methodology used in the report to measure analytics capability impact.
• The results of measuring enterprise analytics maturity for 74 companies.

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