Avid Technology standardizes its global salesforce on SugarCRM.

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“I don’t think the business was really dead set on finding an open source system…It just so happened that SugarCRM™ was open source and was a superior product at a superior price.” – James Sullivan, CRM Analyst, Avid Technology

Problem:

• Provide an effective CRM system for sales reps operating in large, multinational company
• Ensure management insight into product sales by rep and geography
• Manage tens of thousands of transactions per year

Solution:

• Greater user adoption across the sales organization improves account and opportunity management
• A single record of customer interactions gives management better visibility into the business
• Lower TCO produces faster payback than existing solution

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